Case Studies

 

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TRADITIONAL FUTURES

Traditional Futures is inspired by my grandparents’ life and their strong influence on my childhood, of which I have the most beautiful memories. They were farmers and felt responsible towards their job of ensuring food on people’s table and at the same time, stressing the importance of being close to natural elements in our own day to day rituals.It deeply hurts to see the belief of my grandparents and the entire village fading away, within a span of five to eight years. Villages that once were full of farmers and their families, are just barren land, as farming doesn’t seem to be a rewarding and glorious profession to most. 

 

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graphite-2-for-scinRice Husk ASH

Farmers have migrated to foreign lands in search of better job opportunities and globalised lifestyles leaving behind their unique indigenous ways of life.My project Traditional Futures took birth in the form of my M.A. Material futures final project at Central Saint Martin’s, London. It began with looking into various agricultural waste and their secondary uses, with the objective of making every single outcome or indigenous use from a farmer’s crop valuable.

 

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P U N A H

 

_mg_5501PUNĀH Exhibition at London Design Festival

India’s growing manufacturing ambition is going to bring global issues of excessive waste with it.
In response to this, the Punāh project was proposed to Godrej & Boyce, one of India’s major manufacturing conglomerates, in order to help them shift their focus from a linear economy to a circular economy by considering their industrial waste as a valuable resource.

Godrej & Boyce wanting to adopt a unique approach, has been moving towards a more sustainable manufacturing practice by taking accountability of their footprint and being transparent about waste generation. The Punah Project, incubated by the ‘Innovation & Design Centre’ of Godrej & Boyce in India, was proposed to them January 2015 and later called to life in February 2015 to address these issues.

As an initiator of The Punah Project, my focus was on developing alternative applications for non-hazardous industrial waste through material design and research. Aim was to adopt a zero-waste policy across all the Godrej & Boyce manufacturing sites. In order to establish the foundation of the project an extensive research of waste generation across 39 manufacturing facilities and 600+ materials was done single handedly.

   PUNĀH was an unique project of its kind.

 

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Jambudweep represents ancient India and its philosophy. 
As a brand it is focused on using the amalgamation of traditional Indian crafts by exploring the materiality of waste streams from various mass manufacturing sectors of Indian industry.
The limitless possibilities of hands + crafts makes the use of these static mass manufactured waste streams desirable.


A few of my detailed illustrations, done during mostly my B.A. to
experiment my own skills with various mediums like water-color, poster-colors
pen&ink, acrylic and color pencils etc.
But mostly I am a doodler!

 

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